Copyright 2020 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. First think carefully about which media outlet is most likely to help deliver your message most effectively and plan your approach carefully. Hereafter, both of the above PARTIES shall be referred to as either the PARTIES or … Do you want to be listed as a partner in the outlet’s media kit, for example? It's good for you. Media partnership agreements are often attempted by organizations that do not have large advertising budgets. Use, modify, and/or extend more information from this month to month lease agreement PDF template to make your PDF reports and/or contracts professional looking. Establish the goals of your media partnership. Do you need to reach a certain number of viewers or readers, for example? What will it get from this partnership? If so, how will you measure it? Do you need to offer something different in terms of content, or does the media partner need to improve its turnaround time for publishing timely topics? The next time they need to repair some clothes or make a tailoring adjustment to a new dress, they are likely to think of your business. Scotter holds an honors Bachelor of Arts in English from the University of Bristol. Anam earned an M.A. from the University of Toronto and a B.A.H. Put more emphasis on what the partner may get out of it and what would be the added value of this partnership. For example, if your campaign has a highly visual element, look for a TV partner. As a small business owner herself, she is well-versed in what it takes to run and market a small business. Reserved for media outlets or publications who want to get substantially involved in the campaign. It’s critical to make sure that there is a significant overlap between your target audience and the media outlet’s audience. If the goal is to increase readership, then the key messaging may be around providing new and click-worthy content that garners shares and comments online. Details. Will you be providing content once a week for the outlet’s blog, for example? If so, how many? A media partnership is an agreement between a business and a media outlet to share content for their mutual benefit. If your media partner hosts events, do you want a seat at the table? What do they need to know, and why are you the right person to tell them about it? Expectations should be clear and recorded in writing so that each organization knows what it is contributing and what it is receiving in return. For example, if you run a small tailoring and clothing repairs shop, a suitable media partnership may be with a local magazine for young families. Lalla Scotter has been writing professionally since 1988, covering topics ranging from leadership to agriculture. Don’t limit your needs to sharing content. If not, it may be necessary to reevaluate your plan with the media partner. One of the key benefits of a media partnership is that it helps to establish businesses as experts in their domain. Strategically, the audiences need to align to see a mutual benefit for your business and the media outlet. Outline what each of you needs to do to reach the goals that you have outlined together. How many opportunities do you need to share content? Media partnerships are also a good solution for organisations with a low campaign budget. When the idea is agreed, make sure that you: Safety and health at work is everyone's concern. A media partnership agreement can be an effective weapon in the marketing and public relations arsenal. This month to month lease agreement PDF template contains the most common information needed that makes a month to month lease contract effective and binding between parties. An effective promotional vehicle for companies with small marketing budgets, media partnerships can bring good publicity for both the business and the media outlet. Exclusive interview with a leader of your organisation. They are most successful when the organization has something of value to offer the media partner, such as an association with a strong and reputable brand, access to people who are in demand or frequent exclusive stories. Brand collaboration examples between a small business that offers photocopying and printing services and a small business administration news website may include messaging around how to be more green when printing and photocopying or reducing paper costs in the workplace. This, in turn, builds trust with the media outlet’s audience and can persuade them to buy from your business. How will you team up to mutually benefit one another? Identify what’s working, what’s not working and why so that you can improve the results of your partnership. Do you have unique qualifications for your line of work that set you apart from others in your industry? Perhaps you have worked with the leaders in your industry, or you use a kind of equipment no one else has. Do you want your website to be linked from the articles on the media outlet’s website? If one of the goals is to set your business up as a trusted expert for the media partner to turn to for content, then your messaging may be around why you are the expert in this area. Exposition of the partner'spromotion materials of during conferences/fares. Science Communication Working Lunch; "Working with Media Partners", "Adding Value Through Media Partnerships"; Tracey Gotsis; 2002. Radio/TV programme devoted to your campaign. Think about what you could offer to the partner – and what you’d want in return. When marketing your small business, it’s important to look for new ways to reach your target audience and share your company’s unique value proposition. 2018-19: Healthy Workplaces Manage Dangerous Substances, Factors influencing the adoption of a healthy eating campaign by federal cross-sector partners: a qualitative study, Become a Healthy Workplace Campaign partner. Assign responsibilities to ensure the smooth running of the partnership. For example, a publication within a media partnership contract is more likely to publish your news and articles and you can benefit from their readership. Available in PDF format and can be customized easily. Be sure to keep the lines of communication open between your business and your media partner so you can openly discuss the arrangement and how to make it more effective for both sides. It's good for business. Do you want your logo to be on their website under their partners' section? It raised its profile in India while the newspaper gained new readers and greater authority because of the experts it had writing for it. Anam works as a marketing strategist and copywriter, collaborating with everyone from Fortune 500 companies to start-ups, lifestyle bloggers to professional athletes.